SEO Relevance

SEO consulting firms have really been preaching relevance of the website content these days. The concept is  straight-forward enough.  You can ask yourself this question: is your content relevant? When it comes to search engines, content is king. If you can’t provide information to your visitor, don’t expect to get a lot of organic search visibility from the major search engines.

Make sure your website has straight-forward, rich and relevant content. It is wise to partition your site into as many pages as needed in order to keep your content separated and relevant for one “umbrella” subject per page. Here’s an example: Let’s say that you’re a lawyer, and you have one page on your website that’s titled “bankruptcy”. If you have the funds to create a large site, you could even split it up into different types of bankruptcy pages. For this example, we’ll just have one page. Your content would be all about bankruptcy. It would be informative and full of usable, relevant keywords that points people looking for bankruptcy information to that specific page. You can even go out of your way to point out the relevancy to both users and search engines alike by bolding some relevant keywords and phrases

Through emphasizing that relevance and quality content, you can target your page in a way that gives easy access to users and search engines alike. These days, search engines try as hard as they can to be as close to the “real thing” as possible. And by “real thing”, I mean a human that has just brought up the website. How useful is your content? How informative? How easy is it to navigate? Is it a simple concept to understand what this page is all about with just a quick glance or two? Keep relevance in mind for each and every page you develop content for and the SEO for the website as a whole will get more and more potent. So, the trick to keep in mind is this: don’t think about tricking or fooling the search engines with keywords or meta data or bold text alone. Make rich, relevant and useful content, and the search engines (as well as people) will respond very well to it.

That’s our take on it,

Johnny Smoes