Headings are an SEO Specialist’s friend. So many people fail to make use of this simple yet effective way to add SEO ranking to their website. Here is the issue.
Headings are read by search engine robots as “important text” to help identify the quality information contained on a website. When you look at the HTML code, these headings are identified with <h1>YOUR IMPORTANT TEXT HERE</h1> style identifiers. Headings can be from H1 to H6 in importance. Interestingly enough, most website writers and so called content specialists never use beyond the H1 main tag. What a waste.
Every website page should have at least an H1 Heading Tag. It really also needs to have keywords in it, that correspond to the meta tags and keywords of the website. If you can list them first in the tag, so much the better.
Allow the H2 through H6 tags to help you summarize the content of the webpage. This is not unlike the way a good outline of the page would be built. In fact, it is a good way to think about the whole construct.
By the time you have added some good content to your page, which is like to define as no m ore than 1000 words on average, the page should be ready. Again, the heading tags should guide the reader through the content in outline fashion.
