Image SEO to the SEO Expert is just another way to make a website get noticed quicker. There are thousands of search done on images every day, so why not take advantage of that way of adding ways to get found. Many so called SEO Experts do not pay as much attention to this aspect of search engine optimization as they should.
ISO (or image search optimization) is the buzz word in the industry for optimizing images for the search engines. It is the process of organizing the content of a website to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve higher organic search engine results and increase ranking on the search. So, what we look for are ways to add keywords into image files, to help them get noticed under specific keywords.
Here are some simple things you can do to help your images get more traffic to your website:
- Add your company name and keywords to the name of the image when appropriate. Don’t leave the name of the image as something like 2011-12-12314. (How Boring and useless.)
- Words in the actual graphics cannot be read by the search engines. That just helps the human eye.
- Use the alt attribute whenever possible to add description to your images.
- Make sure your images are relevant to your website’s overall theme. Pretty pink flowers don’t do much, on a website, that is designed to sell survival equipment. It goes without saying.
